When you hire Synergy Web Strategies to build you a website or create a social media strategy you are making an investment in your business. I pride myself on getting to know your business and treating it as I would my own.
The Website Design Process:
We meet, in person or on the phone, to discuss what you need from a website. I submit a proposal to you, outlining the costs and items needed for the site. Once I receive a signed copy of the proposal and a deposit work can begin.
You provide me with samples of websites you like plus your logo and other images as well as the content for the site. You will also give me a list of words you think your customers would use to find you online. I will perform keyword research to make sure we are using the correct keywords to bring traffic to your site. I will create a site design and submit it to you for feedback. The proposal includes two rounds of changes to the design. Once you approve the design it’s time for me to code the site. You get a chance to see the site once the home page has been created at which point a second installment of the cost is due. Then the remaining pages are created and you get a chance to give a final approval before the site is launched.
You will receive detailed instructions and the login for the site so that you can edit content as you wish. You will have full access to your site after it has launched and the final invoice has been paid.
I build websites in WordPress, using a premium Genesis theme. This will allow you to easily make changes to your site whenever you wish. Your site will be search-engine friendly, with clear navigation for your website visitors.
If you don’t have the time or inclination to keep your site updated, I can maintain it for you, keeping it current with the latest updates and making sure that the themes and plug-ins continue to work smoothly and that your site runs efficiently. Ask me about my Webcare Packages.
The Social Media Process:
Depending on the package you choose, you will receive an assessment form to complete. Once I receive that I conduct an audit of your online presence – what exists about you online.
If you have chosen the Web Presence Evaluation and Social Media Strategy I will also audit your top three competitors. It’s my belief that you should know what your competitors are doing online if you’re going to compete effectively.
The final step is to create a strategy that will work for your business. This will include recommendations about which social media channels you should be active on as well as the types of content you should post and when. You will receive specific recommendations and an action list.
I receive regular training to stay up-to-date on advancements in the social media and website industry. Everything changes so quickly it can be hard to keep up while still running your business which is why I can help you. Together we can work out the most effective way to keep your web presence active. Don’t be fooled into thinking you can outsource this completely with no input from you. We work as a team and I can present you with ideas but ultimately the content that is published reflects your business and your input is important.
Most of my work comes from customer referrals. Should you require a reference, please let me know. I will be happy to provide you with several references specific to the project you are considering or you may read some testimonials from happy clients.
Below are some frequently asked questions about websites and social media.
How long does it take before my website launches?
This depends on what’s involved in creating your site but typically it takes six to eight weeks to build your site.
How will you optimize my website for local search?
I will. . .
- Do keyword research for the terms you want to be found for.
- Write title tags and description tags for every web page you want a prospect to find you through search. Those tags will include cities and keywords related to your business.
- Write new (or edit) existing content to add geographic based terms
What other steps will you take to ensure my website gets found by prospects in the location I’m targeting?
I will claim business directory listings in Google, Bing and Yahoo and will add keywords, categories and descriptions to those business listings.